Sheffield Wednesday has announced a deal that will see German sportswear giants PUMA provide the Owls kits for the next six years.
The club has renewed its links with PUMA after previously providing Wednesday’s kits in the Premier League during the 90’s. Having established a link with a leading brand around the world Wednesday will be hoping it will in turn help to enhance the clubs brand.
The figure for the deal has remained undisclosed but rumoured figures have estimated the deal to be worth up to a million pounds a year.
The deal comes after Wednesday sacrificed a commercial sponsorship deal and decided to link up with the Children’s Hospital in Sheffield. The two have decided to fund raise together and are seeking possible corporate backing.
Sheffield Wednesday chairman Lee Strafford said: “Having one of the biggest and best manufacturers in the world on board with Sheffield Wednesday again marks a partnership of real magnitude and PUMA is a brand we are proud to be associated with.
“PUMA are keen to provide our supporters with the high quality products they deserve. We have listened to the fans’ feedback and we know the priority is to give supporters the quality of product they demand.”
Richard Callaway, PUMA UK Head of Sport said: "We are thrilled to be working with the club. This will give PUMA great exposure within South Yorkshire; and with great kit and good service we will be an excellent partner for the club."
Gavin Patterson
The club has renewed its links with PUMA after previously providing Wednesday’s kits in the Premier League during the 90’s. Having established a link with a leading brand around the world Wednesday will be hoping it will in turn help to enhance the clubs brand.
The figure for the deal has remained undisclosed but rumoured figures have estimated the deal to be worth up to a million pounds a year.
The deal comes after Wednesday sacrificed a commercial sponsorship deal and decided to link up with the Children’s Hospital in Sheffield. The two have decided to fund raise together and are seeking possible corporate backing.
Sheffield Wednesday chairman Lee Strafford said: “Having one of the biggest and best manufacturers in the world on board with Sheffield Wednesday again marks a partnership of real magnitude and PUMA is a brand we are proud to be associated with.
“PUMA are keen to provide our supporters with the high quality products they deserve. We have listened to the fans’ feedback and we know the priority is to give supporters the quality of product they demand.”
Richard Callaway, PUMA UK Head of Sport said: "We are thrilled to be working with the club. This will give PUMA great exposure within South Yorkshire; and with great kit and good service we will be an excellent partner for the club."
Gavin Patterson
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